Toned Up

Katrina Hodgson and Karena Dawn are best friends, roommates and the beautiful brains and bodies behind one of the hottest and fastest growing fitness companies, Tone It Up.

Karena and Katrina have taken the web by storm with their website TonedItUp.com which receives over 1.8 million unique visitors per month and over 600 Twitter mentions per hour. Although the two are business partners, they are also best friends, roommates and much more. Making no apologies for who they are, these women use their “yoga smarts” to push themselves and their brand to wild extremes. Whether they are speaking in their special language of ‘meows’ or debating the merits of bug propellant, the dynamic duo have created an exercise revolution that has already inspired millions.